SEO Company in Pune has done so that search engines give the users what they want in the least amount of time without making the users spend more time searching pages on end. So the website with the most relevance is placed at the top position among the search results that you see on the results page. What this does is that websites placed at the top get more traffic than the websites placed at the bottom, even less for the websites shown on the next page.
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The most popular platform among search engines is Google AdWords (Google’s SEM platform). While the list contains names as Bing, Yahoo, etc. Usually, these platforms list some websites in of their search results as paid Ads. SEM companies mainly target all kinds of search results, including image, video, academic, news, industry-specific, etc.